Horse Business Management - Managing a Successful Yard*

Sections include: •Understanding the market •Considering available assets •Developing effective marketing strategies •Developing effective practices in daily yard management •Providing a safe and rewarding environment for all involved •Recognising and providing a high quality experience for the customer •Providing a solid financial return Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry. Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student. Section 1: Setting the right course 1 A Successful Horse Business Introduction – The Ingredients of Success Defining Success Safety and Legality Equine Standards Vision and Leadership Entrepreneurial Flair Human Resources Marketing Common Characteristics and Trends of Horse Businesses The Business Environment Challenges of a Horse Business 2 The Customer in the Market Place Introduction What do We mean by Market? Stakeholders in the Business Customer Care 3 Quality Introduction to Quality So what is Quality? The Management of Quality Section 2 – Staying on Course 4 Health and Safety Introduction Accidents and Blame Developing a Health and Safety Culture Health and Safety Management 5 Legality and Insurance Introduction The Law of Contract Express Warranties and Conditions Misrepresentation Contracts of Employment The Law of Tort Insurance 6 Finance and Profit Introduction Raising Money Taxation Performance Management Financial Risk Management 7 Marketing and Mission Introduction Market Research Mission Statement Marketing Strategies 8 Context and Contest Introduction The British Horse Industry Training, Education and Careers Section 3: Delivering Results Section 3: Delivering Results 9 Yard and Enterprise Management Introduction Premises Considerations Routines Daily Duties Labour-saving Devices Enterprises Grassland Management 10 Staff and Office Management Introduction Recruitment Job and Person Specifications Interviewing Employment and Employing Staff Motivation Communication Management Style Remuneration and Benefits Staff Training Organisation Office Routines Equipment Records 11 Managing Shows and Events Introduction The Nature of Shows and Events The Principles of Running a Good Show Looking Back 12 The Eye of the Master Looking Back Looking Around Looking Forward Looking Diligently Appendix 1 Facts, Figures and Organisations Overview of Organisations within the British Horse Industry Useful Facts about the British Horse Industry Useful Figures about the British Horse Industry Appendix 2 Guidance on promoting Safe Working Conditions General Advice for all Horse Establishments Additional Specific Guidance for Horse Riding Establishments Additional Specific Guidance for Studs and Horse Breeding Establishments Additional Specific Guidance for Racehorse Training Establishments Control of Substances Hazardous to Health Regulations Risk Assessment Appendix 3 Career Training for Work in the Horse Industry Introduction Career Preparation College qualifications NVQs, Traineeships and Apprenticeships BHS Professional Qualifications Association of British Riding Schools (ABRS) and National Pony Society (NPS) United Kingdom Coaching Certificate (UKCC) Other Professional and Technical Qualifications Portfolios and CVs Appendix 4 National Vocational Qualifications (Including Teaching Level 3 Management and Supervisory Skills) Introduction to Vocational Qualifications (S/NVQs) NVQ Level 1 NVQ Level 2 NVQ Level 3 NVQ Level 4 NVQ Structure within each Level NVQ Methods of Assessment NVQ Level 3 – Management and Supervisory Units